Union MoS Jayant Chaudhary Launches ‘Badhna Hai Toh Yahan Judna Hai’ Campaign
On February 22, 2026, Union Minister of State (MoS) Independent Charge (IC) Jayant Chaudhary, Ministry of Skill Development and Entrepreneurship (MSDE), launched a nationwide awareness campaign titled ‘Badhna Hai Toh Yahan Judna Hai’ to accelerate India’s digital skilling movement through the Skill India Digital Hub (SIDH).
On February 22, 2026, Union Minister of State (MoS) Independent Charge (IC) Jayant Chaudhary, Ministry of Skill Development and Entrepreneurship (MSDE), launched a nationwide awareness campaign titled ‘Badhna Hai Toh Yahan Judna Hai’ to accelerate India’s digital skilling movement through the Skill India Digital Hub (SIDH).
- The campaign was unveiled on the sidelines of the India Artificial intelligence(AI) Impact Summit 2026 held in New Delhi, Delhi.
About ‘Badhna Hai Toh Yahan Judna Hai’ Campaign:
Aim: The initiative is designed to empower citizens to upskill, reskill, and future‑proof their careers in an era of rapid AI, automation, and digital innovation.
Participation Expansion: The initiative aims to expand participation in the SIDH platform, which integrates skilling, employment, and lifelong learning opportunities into one digital hub.
Brand Ambassador: Legendary Actor Amitabh Bachchan has been brought on board to promote the SIDH.
About SIDH: It is a mobile-first, AI-enabled platform that offers industry-aligned and future-ready courses with personalized recommendations.
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- Features include Aadhaar‑based electronic Know Your Customer (eKYC) registration, One Time Password (OTP)‑enabled access, Quick Response (QR)‑code‑enabled digital Curriculum Vitae (CVs), and support in more than 21 Indian languages to ensure inclusive access.
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