MIB Notifies TV Rating Policy 2026 to Enhance Transparency, Accountability & Credibility
In April 2026, the Ministry of Information and Broadcasting (MIB) notified the ‘Television (TV) Rating Policy (TRP 2026)’, replacing the existing 2014 guidelines TV governing audience measurement in India.
Key Reforms in TRP Guidelines 2026:
Viewership: As per TRP 2026, any viewership arising out of landing page will be excluded in viewership measurement
Governance Norms: The policy mandates that at least 50% of the Board must be independent directors with no links to broadcasters or advertisers, and prohibits consultancy roles to prevent conflicts of interest.
Net-Worth: MIB has eased the minimum net worth requirement for a company willing to register as TV rating agency from existing Rs 20 crore to Rs.5 crore.
Sample Size: As per the notification, TV rating agencies are now required to scale up their operations to 80,000 metered(m) homes within 18 months (6 months for existing rating agencies), with a long-term goal of 1.20 lakh homes.
In April 2026, the Ministry of Information and Broadcasting (MIB) notified the ‘Television (TV) Rating Policy (TRP 2026)’, replacing the existing 2014 guidelines TV governing audience measurement in India.
Key Reforms in TRP Guidelines 2026:
Viewership: As per TRP 2026, any viewership arising out of landing page will be excluded in viewership measurement
Governance Norms: The policy mandates that at least 50% of the Board must be independent directors with no links to broadcasters or advertisers, and prohibits consultancy roles to prevent conflicts of interest.
Net-Worth: MIB has eased the minimum net worth requirement for a company willing to register as TV rating agency from existing Rs 20 crore to Rs.5 crore.
Sample Size: As per the notification, TV rating agencies are now required to scale up their operations to 80,000 metered(m) homes within 18 months (6 months for existing rating agencies), with a long-term goal of 1.20 lakh homes.
Sponsored Advertisement
No comments yet. Be the first!