In December 2025, Rediff.com India Limited , a subsidiary of Infibeam Avenues Limited, received final approval from the National Payments Corporation of India (NPCI) to operate as a Third-Party Application Provider (TPAP).
- The company subsequently began Closed User Group (CUG) testing of its digital payments platform, ‘RediffPay’, ahead of its Unified Payments Interface (UPI) public launch.
- What? Received TPAP License for CUG testing of RediffPay
- Who: Rediff.com India( Infibeam Avenues Ltd)
- Approved by: NPCI
- Objective: Launch India’s first financial wellness-focused UPI app
- Credit: Pre-approved UPI credit for payments of Rs.1 lakh/day & withdrawals Rs. 10,000
- Payment System Provider (PSP): Axis Bank.
About RediffPay:
Wellness: RediffPay, India’s first UPI app focused on financial wellness, integrates standard UPI functionality, promotes financial inclusion, offers multilingual services, complies with the Digital Personal Data Protection (DPDP) Act, 2023 and helps users save, invest, and access credit responsibly.
Services: The platform offers standard UPI features Peer-to-Peer (P2P) transfers, merchant payments, bill payments, and mobile recharges alongside investment products including equities, Mutual Funds (MF), Fixed Deposits (FD), and Recurring Deposits (RD).
Credit: Users can access pre-approved credit for merchant payments up to Rs.1,00,000 per day and cash withdrawals up to Rs.10,000.
Equity & Infrastructure: Infibeam Avenues Ltd. (proposed to be renamed AvenuesAI) owns 82% of Rediff.com India and leverages its fintech infrastructure and 60 million-user ecosystem to scale RediffPay, with Axis Bank as the Payment System Provider (PSP).
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