UIDAI Launches Aadhaar Mascot ‘Udai’ to Enhance Public AwarenessOn January 8, 2026, Neelkanth Mi...

Rojgar4u Team January 10, 2026

UIDAI Launches Aadhaar Mascot ‘Udai’ to Enhance Public AwarenessOn January 8, 2026, Neelkanth Mishra, Chairman, Unique Identification Authority of India (UIDAI), under the Ministry of Electronics and Information Technology (MeitY), unveiled a new Aadhaar mascot named “Udai”, as part of its efforts to strengthen public outreach, awareness, and trust in Aadhaar-related services, at an event in Thiruvananthapuram, Kerala.

What? Aadhar Mascot launched
Unveiled by: Neelkanth Mishra (UIDAI Chairman)
Mascot: “Udai”
Developers: Arun Gokul (Design) and Riya Jain (Name)
Purpose: Simplify Aadhaar services communication for 1.4 Billion users

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About Mascot ‘Udai’:
Developer: The mascot design was created by Arun Gokul from Thrissur (Kerala). The name “Udai”, symbolizing progress, growth, and empowerment, was suggested by Riya Jain from Bhopal(Madhya Pradesh).
Purpose: Udai is intended as a resident-facing communication companion to make Aadhaar-related information more relatable, clear, and user-friendly.
Mascot Utilization: The mascot will be used to explain topics such as Aadhaar enrollment and updates, authentication and offline verification, selective sharing of information, and responsible use and responsible use and new technology adoption.
Background: The mascot and its name were selected through open national competitions on the MyGov platform. UIDAI received 875 creative entries from across India, including designers, students, and professionals.