• The scheme aims to strengthen global market access for Indian exporters, with a strong focus on Micro, Small and Medium Enterprises (MSMEs) and first-time exporters.

About Market Access Support (MAS) Scheme:
Framework: MAS will be implemented under Niryat Disha (Non-Financial Enablers) , sub-scheme of the EPM, provides structured financial and institutional support to improve export competitiveness and global visibility.
Implementers: The scheme is implemented by the Department of Commerce(DoC) under Ministry of Commerce and Industry (MoC&I), Ministry of Micro, Small and Medium Enterprises (MoMSME), and Ministry of Finance (MoF) in coordination with Indian Missions abroad, Export Promotion Councils (EPCs), Commodity Boards, and Industry Associations.
Outlay: The scheme has a total allocation of Rs.4,531 crore for FY26–FY31, with Rs. 500 crore earmarked for FY26. Around Rs. 330 crore of pending arrears from the previous Market Access Initiative (MAI), will be cleared.
Supported Activities: The scheme provides financial support for participation in international trade fairs, exhibitions, Buyer-Seller Meets (BSMs), Mega Reverse BSMs (RBSMs), trade delegations to priority and emerging markets, and Proofs-of-Concept or product demonstrations in technology-intensive and sunrise sectors.
Cap on Financial Assistance: Assistance under the scheme has been capped at Rs 5 crore per event for BSMs, while support for RBSMs can extend up to Rs 10 crore. Trade delegations will be eligible for assistance of up to Rs 5 crore per event.
MSME & Delegations: A minimum of 35% MSME participation is mandatory, with trade delegations sized at 50 or more participants, prioritising new geographies and emerging markets.