In December 2025, Google’s mobile payment service Google Pay in partnership with Axis Bank Limited, one of India’s largest Private Sector lenders, launched the ‘Google Pay Flex Axis Bank Credit Card’, Unified Payments Interface (UPI)-powered co-branded credit card.
- This newly launched co-branded credit, built on the RuPay payments network, is designed specifically to help customers integrate with their everyday UPI transactions.
- What? Launch of UPI-powered co-branded credit card
- Launched by: Google Pay in collaboration with Axis Bank Limited
- Name of Card: Google Pay Flex Axis Bank Credit Card
- Key Benefits: Instant redeem of credit card rewards; digitally apply for card at zero cost; in-app controls.
Key Features:
Flexibility: The credit card is embedded within the Google Pay application (app) and enables the customers to apply for the card digitally at ‘zero cost’ from anywhere and can start transactions without any physical paperwork.
Rewards: Through this new credit card, users/customers will be able to redeem rewards earned on transactions, called Start instantly, with 1 Start point equal to Rs 1.
Flexible EMI Options: The card offers flexible repayment options to its users by allowing them to convert their credit bills into Equated Monthly Instalments (EMIs) via Google Pay app.
Card Management: Users can manage their credit card, block/unblock it, or reset the Personal Identification Number(PIN) directly through the Google Pay app.
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