Sarvam Partners with SBI Life to deploy AI tools across insurance distribution network
In February 2026, Indian Artificial Intelligence (AI) startup firm, Sarvam entered into a strategic partnership with SBI Life Insurance Company Limited, a subsidiary of the State Bank of India (SBI), for the deployment of AI tools across its nationwide insurance distribution network.
Key Details: 
Aim: The initiative aims to strengthen customer engagement and support sales functions through large‑scale AI deployment rather than limited pilots.
Sarvam’s Platforms: The AI tools will be operated on Samvaad, Sarvam;s conversational AI platform; and Arya, its multi-agent orchestration layer.
Key Role: Samvaad will help to manage customer-facing conversations, while Arya coordinates several AI systems in the background to execute tasks and workflows using enterprise data.
Significance: The deployment of AI tools is expected to reach over 8 crore customers and support more than 3.5 lakh distributors across the country.