SAIL Launches ‘SAIL-e-BRATION’ to Celebrate Steel-to-Soul Connection
The Steel Authority of India (SAIL), a Maharatna Central Public Sector Enterprise (CPSE), under the Ministry of Steel (MoS), launched “सेल-e-BRATION (SAIL-e-BRATION): Steel Built India, SAIL Built Trust”, a national creative challenge, in collaboration with MyGov, a citizen engagement platform of the Government of India (GoI) in January 2026,.
The Steel Authority of India (SAIL), a Maharatna Central Public Sector Enterprise (CPSE), under the Ministry of Steel (MoS), launched “सेल-e-BRATION (SAIL-e-BRATION): Steel Built India, SAIL Built Trust”, a national creative challenge, in collaboration with MyGov, a citizen engagement platform of the Government of India (GoI) in January 2026,.
Key Details of SAIL-e-BRATION Challenge:
Overview: The SAIL-e-BRATION invites Indians to showcase their storytelling skills through short videos, reels, or digital advertisements. Format of MP4 videos (≤120 sec, 1080pixels) and need to submit via MyGov by Feb 16, 2026.
Purpose: The campaign aims to show SAIL’s role in everyday life and its contribution to building the nation, creating an emotional “Steel-to-Soul” connection.
Themes: The challenge includes themes across sectors, including:
- Building India’s Big Dreams – Railways, bridges, highways
- Shield & Star – Defense (tanks, ships) and space exploration
- A Little Bit of SAIL in Everyone’s Life – Schools, hospitals, sports programs
- Products Everywhere – SAIL’s presence in homes, offices, and cities.
Sponsored Advertisement
Prizes: The top 5 creators will receive Rs.10,000 each, a Certificate and Letter of Appreciation from SAIL, and their work will be featured on the social media handle of SAIL.
No comments yet. Be the first!