• What? 7 years of Womaniya initiative
• Launched by: GeM, MoC&I
• Launched On: 14 January 2019
• Objective: Women entrepreneur and SHG sell their products
• Buyers: Ministries, Government departments, institutions
• Performance: 2 lakh women-led MSME registered, Orders – Rs 80,000 Crs
• Key Event: MoU signed with WCF to support onboarding, compliance, listing & training

Highlight of theEvent:
Key People: The commemorative event, held at Jeevan Bharti Building in New Delhi, Delhi was attended by Mercy Epao, Joint Secretary ( Small and Medium-sized Enterprise, SME), Ministry of Micro, Small & Medium Enterprises(MoMSME ); Smt. Radhika Kaul Batra, Chief of Staff, United Nations (UN) Resident Coordinator’s Office; and Smt. Suhela Khan, Country Programme Manager, UN Women India.
MoU Signed: A Memorandum of Understanding (MoU)was signed between GeM and the Women’s Collective Forum (WCF) to strengthen institutional support.

• The MoU was signed by Ajit B. Chavan, Additional Chief Executive Officer(CEO), GeM, and Richa Sharma, Chief Community Officer, WCF.
• The partnership aims to support onboarding, compliance, product listing and training for women entrepreneurs.

Entrepreneur Insights: Featured testimonials, interactive sessions, and discussions on enterprise growth and local impact.
About Womaniya Initiative:
Objective: The Womaniya initiative was launched on 14 January 2019 to enable women entrepreneurs and Woman Self Help Groups (SHG) to sell the products manufactured by women to various ministries, government departments and institutions.
Milestone: As of 14 January 2026, more than two lakh women-led MSEs are registered on the GeM portal and have secured public procurement orders exceeding Rs 80,000 crore (Cr).

• This accounts for 4.7% of GeM’s total order value, significantly surpassing the mandated 3% procurement target for women-owned and women-led enterprises.

Aligned with priorities: The initiative is aligned with national priorities such as Aatmanirbhar Bharat, Make in India and Vocal for Local.
About Government e Marketplace (GeM)
GeM, launched in 2016 by the Ministry of Commerce and Industry (MoC&I), is an online platform that central and state government Ministries, departments and Public Sector Units (PSUs) to procure goods and services.
Chief Executive Officer (CEO) – Mihir Kumar
Headquarters – New Delhi, Delhi
Established – August 9, 2016