• The launch, marking the first dedicated IS for incense sticks, was held to coincide with National Consumer Day 2025, observed on December 24, 2025.

Key Features of IS 19412:2025:
Prohibited Chemicals: Insecticidal chemicals such as alethrin(C₁₉H₂₅O₃), permethrin(C₂₁H₂₀Cl₂O₃), cypermethrin(C₂₂H₁₉Cl₂NO₃), deltamethrin(C₂₂H₁₉Br₂NO₃) and fipronil(C₁₂H₄Cl₂F₆NS) and Synthetic fragrance substances, including benzyl cyanide, ethyl acrylate and diphenylamine.
Classification: It classifies agarbattis into machine-made, hand-made and traditional masala agarbattis, sets rules for raw materials, burning quality, fragrance performance, and chemical safety, and ensures safer, better-quality and more consistent products.
Enhanced Consumer Safety: With this move, the products which comply with the standard can carry the BIS Standard mark, enabling consumers to choose safer and certified agarbattis.
India’s Agarbatti Industry: India is the largest producer and exporter of agarbattis in the world, with the value of Rs.8,000 crores per year and exports around Rs.1200 crore to over 150 countries.