Legendary Indian Cricketer Sachin Tendulkar Appointed as UN Global Road Safety Champion
On February 24, 2026, Legendary Indian cricketer Sachin Tendulkar was designated a Global Champion for Road Safety by the United Nations(UN), joining other international figures to support global road safety awareness efforts.
About Make a Safety Statement Campaign: 
Participation: He released a video promoting safe road practices under the UN-JCDecaux #MakeASafetyStatement campaign.
Launches:  Jean Todt, the Special Envoy for Road Safety of United Nations (UN) Secretary-General, launched “Make A Safety Statement”, in New Delhi, Delhi.
Safety Actions Promotion: The campaign promotes everyday safety actions such as wearing seat belts and helmets, observing speed limits, avoiding mobile phone use while driving, not driving under the influence, and respecting pedestrians and cyclists.
Digital Billboards: The digital billboards and posters with campaign messages will appear in New Delhi, Mumbai (Maharashtra), Chennai (Tamil Nadu, TN), and Bengaluru (Karnataka).
Sustainable Road Safety Initiative: Alongside the campaign, the UN launched the ‘Sustainable Financing for Road Safety in India – A Collaborative Approach’ project under the UN Road Safety Fund, implemented with technical support from World Health Organization(WHO), United Nations Children’s Fund(UNICEF), and UN Economic and Social Commission for Asia and the Pacific(UNESCAP).