NITI Aayog’s AIM and HUL Partner to Launch Start-up Acceleration Programme
In December 2025, National Institution for Transforming India (NITI) Aayog’s Atal Innovation Mission (AIM), partnered with Hindustan Unilever Limited (HUL) to launch a nationwide start-up acceleration programme designed to accelerate India’s transition to a circular economy.
In December 2025, National Institution for Transforming India (NITI) Aayog’s Atal Innovation Mission (AIM), partnered with Hindustan Unilever Limited (HUL) to launch a nationwide start-up acceleration programme designed to accelerate India’s transition to a circular economy.
- What? Announcement of Start-up Acceleration Programme
- Launched by: NITI Aayog’s AIM and HUL
- Aim: To drive India’s transition to a Circular Economy
- Under: HUL’s Circular Bharat project
- Selection Process: 50 high potential startups in circular economy (next 3 years)
About Start-up Acceleration Programme:
Framework: The programme will be implemented under Circular Bharat, a flagship project of HUL.
Target: This new programme will identify and support 50 high-potential circular economy start-ups over the next 3 years.
Priority Areas: The programme will prioritize startups providing innovative solutions in plastic recycling, reuse and refill models, and next-generation packaging materials.
Start-up Support: Selected start-ups will receive mentorship, grant funding, and pilot opportunities for market validation.
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